§  Plan, develop, implement and manage Digital Marketing strategy for the company 

§  Oversee a social media strategy using website, Facebook, Twitter, LinkedIn pages

§  Write content for website and all other social media tools, forums, blog sites and update content periodically

§  Write creative and business content for brochure, leaflets and other marketing collateral of the company

§  Promote all RDS Products & Services online in all channels of digital space

§  Manage email marketing campaigns in close coordination with sales and telesales team

§  Launch specific optimized online advertisements to increase RDS brand awareness

§  Track and analyse traffic flow to website and other social media tools and generate reports

§  Manage Product launches and other Industry, customer and networking events organized by the company 

§  Close liaison with in-house IT/MIS/Multimedia resources currently available to run specific online marketing activities

§  Identify new trends in Digital and Social media marketing and implement them in-house to ensure RDS brand is at the forefront of Industry

§  Prepare monthly Newsletter and distribute them to all stakeholders through various channels

§  Monitor competition on various digital channels and suggest improvement

§  Generate leads for sales and help them in closing by building strong brand image and marketing communication

§  Occasional BTL field activities in various business areas in close coordination with sales such as Kiosk activities, trade shows etc.