As a marketing executive, you'll contribute to and develop integrated marketing campaigns to promote a product, service or idea. This a varied role, which includes:

• planning
• advertising
• public relations
• event organisation
• product development
• distribution
• sponsorship
• research.

Responsibilities

As a marketing executive, you'll need to:

• create awareness of and develop the brand you're marketing
• communicate with target audiences and build and develop customer relationships
• help with marketing plans, advertising, direct marketing and campaigns
• support the marketing manager in delivering agreed activities
• source advertising opportunities and place adverts in the press or on the radio
• work closely with in-house or external creative agencies to design marketing materials such as brochures, adverts and etc
• write and proofread marketing copy for both online and print campaigns
• produce creative content, including videos and blog posts
• run social media channels (e.g. Twitter, Facebook and LinkedIn) to enhance audience engagement
• organise and attend events such as conferences, seminars, receptions and exhibitions
• source and secure sponsorship
• liaise with designers and printers and organise photo shoots
• arrange the effective distribution of marketing materials
• maintain and update customer databases
• conduct market research, for example using customer questionnaires and focus groups
• develop relationships with key stakeholders, both internal and external.

With experience, you'll need to:

• develop and implement a marketing strategy (often as part of a wider sales and marketing programme)
• track marketing performance and return on investment and prepare weekly or monthly reports for management
• monitor and report on competitor activity
• lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities
• oversee and manage the marketing budget.