As a marketing executive, you'll contribute to and develop integrated marketing campaigns to promote a product, service or idea. This a varied role, which includes:

• Planning
• Advertising
• Public Relations
• Event Organisation
• Product Development
• Distribution
• Sponsorship
• Research.

Responsibilities

As a marketing executive, you'll need to:

• Create awareness of and develop the brand you're marketing
• Communicate with target audiences and build and develop customer relationships
• Help with marketing plans, advertising, direct marketing and campaigns
• Support the marketing manager in delivering agreed activities
• Source advertising opportunities and place adverts in the press or on the radio
• Work closely with in-house or external creative agencies to design marketing materials such as brochures and adverts
• Write and proofread marketing copy for both online and print campaigns
• Produce creative content, including videos and blog posts
• Run social media channels (e.g. Twitter, Facebook and LinkedIn) to enhance audience engagement
• Organise and attend events such as conferences, seminars, receptions and exhibitions
• Source and secure sponsorship
• Liaise with designers and printers and organise photo shoots
• Arrange the effective distribution of marketing materials
• Maintain and update customer databases
• Conduct market research, for example using customer questionnaires and focus groups
• Develop relationships with key stakeholders, both internal and external.

With experience, you'll need to:

• Develop and implement a marketing strategy (often as part of a wider sales and marketing program)
• Track marketing performance and return on investment and prepare weekly or monthly reports for managementM
• Monitor and report on competitor activity
• Lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities
• Oversee and manage the marketing budget.