Digital Marketing Executive / SEO (Online Store)

We are seeking a professional Digital Marketing Executive/SEO for upcoming online Store in Lahore Pakistan.

Qualifications/Skills:

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Self-motivated yet customer-focused
• Proficient in marketing research and statistical analysis
• Create effective strategies for search engine optimization.
• Lead research for SEO friendly keywords. 
• Monitor technical search engine optimization issues and help in fixing them.
• Optimize the content of landing pages, blogs and websites.
• Direct and coordinate content teams in off-page search engine optimization tasks like link-building, forum commenting, etc.
• Analyze the insights and create a report on all aspects of SEO including the audience, traffic, views, clicks, rankings, etc.
• Social Media expert.
• Up to date regarding search engine optimization and marketing standards.

Education, Experience:

• Professional/Bachelor’s or master’s degree in marketing or a related field
• Proven working minimum 2 years’ experience in digital marketing, particularly within the industry
• Professional SEO and SEM Certification is mandatory
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines

·         Working knowledge of HTML, CSS, and JavaScript development and constraints.