Brand Manager is responsible for the creation and implementation of marketing and communication activities for a brand.

Brand Manager may manage a portfolio of products for which they build brand awareness and improve market share.

Identify research needs, execute research studies and projects, and analyze research in order to identify opportunities

Stay current on market trends and competitive activity

Establish and maintain brand budgets

Define and manage the brand communication strategy

using a variety of media

Own the development and messaging of the brand narrative

Create, execute, and manage marketing programs and campaigns