• Responsible to drive and manage the execution of sales strategy and customer acquisition process in order to meet, exceed portfolio growth and cross sell targets.
• Ensure overall assigned portfolio targets are met.
• Ensure targeted percentage of portfolio mix i.e. between CASA and Term Deposit is achieved.
• Identify target customers both locally within the region/ area in order to establish a basis for potential business.
• Achieve fairly priced deposit to support liability growth by complying with State Bank guidelines.
• Establish and maintain good relationships with key potential clients, and develop these into successful, ongoing business relationships.
• Acquire new portfolio to maximize sales performance to achieve revenue targets through Liability products.
• Ensue liability mobilization over a large number of accounts to minimize concentration risk and volatility in the portfolio.
• Expands revenue by marketing new products and services to existing and new clients.
• Continuously benchmark competition, track market developments in order to keep abreast of the competition.
• Ensure the objectives are met within Bank policies, procedures, strategies and maintain coordination with internal units of the bank.
• Ensure deposit mobilization and NTB account Opening.
• Ensure to Provide highest level of customer service.
• A good understanding of Liabilities product and its workability. Must possess knowledge about CASA & bilinear fundamental to achieve CASA growth.
• Handle activities ranging from identifying client’s financial needs and provide a need-based solution to clients like Payments & Cash Management, Trade Services, Treasury, Investment Banking.
• Self-Starter and self-motivated.
• Outstanding presentation, communication and interpersonal skills.
• Maintain good relationships with clients so that the business can maximize the value of those relationships.
• Identify key contacts at potential client companies to establish and foster relationships.
• Participate in one-on-one meetings with clients to explain services to guide their choices.
• Understand the problems and challenges of clients and identify ways the business could better address those needs.
• Grow the business by identifying new sales and business development opportunities.
• Seek opportunities to cross-sell or upsell to existing clients.
• Monitor and assess the activities of our competitors to proactively satisfy and retain our clients.
• Provide excellent service to maintain a positive reputation for the business.
• Resolve any customer complaints promptly and professionally.
• Set revenue targets and develop and execute a strategy to meet them.
• Any task/ assignment assigned by Line Manager to be completed in efficient and effective manner.