Key Responsibilities:

• Develop and implement Social Media Marketing strategy and plan growth for the clients.


• Work parallel with the Creative & Design team to create campaigns and content.


• Manage schedule and post the approved content for multiple social networks.


• Define, measure, and evaluate relevant paid media KPI’s.


• Identify best ROI opportunities for paid social media campaigns and e-commerce online activities.


• Continuously assess and generate reports on the results of the campaigns, and analyze for further development.


• Ensure progress on all platforms by using analytical tools.


• Analyze competitors’ activities and recommend improvements to increase performance.


• Creates dynamic written, graphic, and video content that generates leads for the customers and helps in the growth of customer business.


• Plan and monitor the customer's presence on social media (Twitter, Facebook, Instagram, etc.)


• Be actively involved in SEO efforts (keyword, image optimization, etc.)


• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.


• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.) ·


• Launch optimized online adverts through Facebook, Google Ad words, etc. to increase organization and product awareness ·


• Working knowledge of ad serving tools (e.g., DART, Atlas) ·


• Proofreading content for the team before uploading on to any platform.

Skills & Knowledge:

• Bachelor’s/Master’s degree in Communications or Marketing or equivalent


• 3+ years experience in social media management


• Excellent writing skill in English is a must.


• Exceptional project management and communications skills


• Be proactive, reliable, responsible and accurate with an attention to detail