· Understanding customers' diverse, specific business needs and applying product knowledge to meet those needs.

· Ensuring quality of service by developing a thorough and detailed knowledge of technical specifications and other features of employers' systems and processes, and then documenting them.

· Identifying and developing new business through networking and courtesy and follow-up calls.

· Cold-calling in order to create interest in products and services, generate new business leads and arrange meetings.

· Preparing and delivering customer presentations and demonstrations of the software, articulately and confidently.

· Marketing and promoting a portfolio of products by writing and designing sales literature and through attending industry events.

· Maintaining awareness and keeping abreast of constantly changing software and hardware systems and peripherals.

· Developing effective sales plans using sales methodology.

· Providing technical advice to customers on all aspects of the installation and use of computer systems and networks, both before and after the sale.

· Advising on software features and how they can be applied to assist in a variety of contexts, such as accounting, manufacturing or other specialist areas.

· Meeting sales targets set by managers and contributing to team targets.

· Networking with existing customers in order to maintain links and promote additional products and upgrades.