Netroots Technologies is looking for an enthusiastic member to perform a role as a Digital Marketing Team Lead in their escalating team.

ESSENTIAL DUTIES AND RESPONSIBILITIES

1.      Identify and Resolve Technical SEO Issues

2.      Monitor, Analyze and Report on SEO Performance

3.      Audit Websites for SEO Issues

4.      Conduct Keyword/Persona Research

5.      Consult on Site-Level SEO Strategies

6.      Conduct Page-Level Optimization

7.      Expert in Facebook, Instagram, twitter campaigns

8.      Communications

QUALIFICATIONS/REQUIREMENTS

• The ideal candidate for this position should be able to (or possess):
• Communicate complex SEO strategies to a wide range of stakeholders;
• Measure the success of SEO campaigns with use of web analytics and SEO campaign management tools;
• Analyze large amounts of data from a variety of sources;
• Prepare executive-ready reporting of SEO campaign performance;
• 3-5 years of relevant SEO experience;
• Knowledge of HTML, JavaScript, and CSS as they relate to SEO;
• Substantial experience with the web development process;
• Sound technical understanding of how search engines, web servers, and user agents work;
• Experience using SEO campaign management software (such as SEMRush, Moz etc);
• A track record of successful SEO program execution in both B2B and B2C settings, particularly with a lead generation focus;
• Up-to-date understanding of organic search trends, including search engine algorithm changes, the latest tools, and technologies;
• Excellent presentation, communication, analytical and problem-solving skills
• A minimum of a bachelor’s degree
• Lead the execution of the marketing strategy of the company
• Introduce new promotions
• Drive media revenue, through creating new advertising opportunities and building client relationships.
• Develop and oversee integrated digital marketing strategy - SEM, Display, Email, Social
• Develop and manage relations with 3rd party ad sales teams to develop new advertising opportunities and drive incremental revenue to the business
• Develop a deep understanding and appreciation of target audiences and what resonates with them
• Continuously survey the market landscape for solution insights, direction, vendors, and best in class methods
• Build and maintain methodologies and business development best practices for increasing digital marketing activities
• Act as visionary and strategist for solution product area
• Collaborate with many internal and external partners