To receive customer's telephone calls and make out daily written log of customer complaints/suggestions/comments;

2. To design format for customer feedback and ensure that feedback forms/cards are available at convenient places in company operated sales outlets;

3. To devise strategy of collecting customer feedback and compiling it;

4. To promptly attend to customer feedback/complaints whether on telephone call or on feedback form/card;

5. To get back to customers especially those who made complaints/comments to ensure that complaint is resolved;

6. To prepare customer complaints' data base and submit monthly report in this regard to the Managing Director;

7. To take MD, Regional Sales Manager or Zonal Sales Manager in case of complaints of emergency nature;

8. To proactively move for customer feedback on company products and services to listen to customer's voice;

9. To prepare data base of customers who call and fill up feedback cards and keep them informed about new products/promotions etc.

10. To devise strategy whereby customer care section of company personally interacts with customers at company operated sales outlets;